It seems a new Krannert Masters website launched today (or recently). The new address is at http://masters.krannertlife.com. I really like the new look, it’s simple, it’s bold and it tells a story of how a Krannert MBA can really help shape one’s career. While this post is about the website redesign, I feel the redesign is part of a bigger story and that is, the Krannert School of Management has had a very crazy past few years.
I joined the Krannert MBA program at Purdue University in 2009 and the school was ranked #32, the following year it dropped to #34 and the year I graduated, it tanked to #49. I have no idea what it will rank this year, hopefully at least top 40 based on my classes performance and hopefully we trend up now. Anyway, I do recall a lot of changes the program was going through in regard to the website, new curriculum and the search for a new Dean.
I remember when they first “relaunched” the new website, it was really awful. Combining the color Blue with Black & Gold made the website look ridiculous, unprofessional and showed a lack of taste. It took 3-6 months to prove the webmasters that they were wrong, it took another 6 months to refine even more aspects of the “new” website and finally another 6-9 months to get this new site done. It’s amazing how the administration finally decided to push the Krannert MBA Program’s website to www.krannertlife.com. What a solid idea. Kudos to Jake and Gareth, whom I’m sure had a big role in this change. I gotta say though, whoever controller the strategy of the website up until recently was extremely stubborn and probably had to be proven wrong before this launch went live. I tried in vain to get the website changed since there was a lot of criticism about it when it went live the summer of 2010 and offered my services in SEO and SEM for free to help boost our rankings for the term “MBA” and help market the program better, but faculty just wouldn’t listen and didn’t appreciate the help. Thank goodness the class of 2012 was ambitious and relentless and had a talented Developer.
While the program definitely has had a rollercoaster of a ride these past few years, I firmly believe that a solid foundation has been set. The Krannert School of Management has a new Dean, the new curriculum that my class entered into has been improved, the website has been redone and it looks professional and polished and finally, at least I hope, my class (2011) helped pave the way for higher rankings this next Spring. I’m proud to be a Krannert MBA and will always be proud of the Krannert School of Management and Purdue University, I just hope the faculty & administration will start listening to the students more. Cheers to the new website redesign! Boiler up!