After over a year of channel misattribution issues with Direct-to-Site and SEO due to the referrer strip that Safari caused on the iPad since iOS 6, on Tuesday, October 1st, the referrer strip issue was fixed on iOS 7 (This has not been 100% confirmed on iOS 6.x but at least for iOS 7.x it’s been fixed per my screenshot below):
It’s not a 100% fix as it doesn’t show the parameters after the referrer, but at least Omniture can attribute it as SEO and not DTS. Thanks for the fix Apple!
Another iOS release update today and after eagerly updating my iPad to it, I was once again disappointed. Hopefully one of these fixes will fix this attribution issue.
Today is September 18th. The day that Apple promised us iOS 7. Just about a year ago, Apple released iOS 6 that caused the referrer to be stripped from Safari Google queries which caused SEO traffic to become attributed as DTS traffic.
Back in late July it was announced that iOS 7 beta and a retro fix for iOS 6 for iPhones made the referrer not get stripped but for iPads there was still the referrer strip issue which misattributed SEO traffic.
iPhone Safari Referrer issue fixed
Well, today, I hadn’t seen any major updates about iOS 7 and the iPad and I wanted to see if the issue was fixed since at my company we’ve had a lot of marketing channel attribution issues due to iOS 7 and after waiting patiently for nearly an hour for my iPad 3 to install iOS 7 (not to mention watch iOS 7 eat 3 GB of my precious “32 GB”), I eagerly tested out Safari and alas, when I went to Whatismyreferer.com the result came back as “Hidden.”
I am truly frustrated since I was really anticipating a fix for the iPad as the iPhone was fixed back in July and marketing channel attribution issues are misleading and frustrating.
iPad Safari Referrer issue not fixed 🙁
I think Microsoft was really smart to partner with Facebook. I think it’s the only way to really start chipping away from Google’s market share in the Search Engine market.
Just read how Bing will incorporate some of Facebook’s data into its Search Engine..
Microsoft Webmaster Tools to support Yahoo Site Explorer. Site Explorer was pretty useful for link analysis, I’m curious how long it will take Bing to transition in similar tools.