Types of Links obtained when Link Building

In SEO, link-building is extremely important if a website wants to get higher rankings for specific keywords. The reason is the major search engines (Google and Bing/Yahoo!) measure the importance & relevance a website has (and therefore their search engine ranking) based partly on “on-page SEO” and a large majority is based on the number of quality links that website has.

There are several different types of link-building strategies:

  1. Obtaining one-way links (i.e. Guest Blog Posts)
  2. Obtaining reciprocal links (i.e. Partner Linking)
  3. Obtaining one-way links via a 3-way linking strategy (i.e. Network Website Linking)

The images below will try to give you a visual understanding of how linking works:


one way link
reciprocal link
3-way link