Yahoo! has joined Google in securing their search queries but unlike Google, they aren’t passing referrer data. This is annoying as it severely understates SEO traffic. Right when I think all is good again after Apple begins to pass iPad Google referrer data back in Fall 2013, we now get this. Yahoo! please add back the referrer!
SearchEngineLand has an article on Yahoo! passing no referrer data.
We noticed a significant decline in our Yahoo! traffic on January 11th, 2014 however I believe that Yahoo! traffic started declining earlier than that (late 2013).
What have you all seen?
After over a year of channel misattribution issues with Direct-to-Site and SEO due to the referrer strip that Safari caused on the iPad since iOS 6, on Tuesday, October 1st, the referrer strip issue was fixed on iOS 7 (This has not been 100% confirmed on iOS 6.x but at least for iOS 7.x it’s been fixed per my screenshot below):
It’s not a 100% fix as it doesn’t show the parameters after the referrer, but at least Omniture can attribute it as SEO and not DTS. Thanks for the fix Apple!
Another iOS release update today and after eagerly updating my iPad to it, I was once again disappointed. Hopefully one of these fixes will fix this attribution issue.
Today is September 18th. The day that Apple promised us iOS 7. Just about a year ago, Apple released iOS 6 that caused the referrer to be stripped from Safari Google queries which caused SEO traffic to become attributed as DTS traffic.
Back in late July it was announced that iOS 7 beta and a retro fix for iOS 6 for iPhones made the referrer not get stripped but for iPads there was still the referrer strip issue which misattributed SEO traffic.
iPhone Safari Referrer issue fixed
Well, today, I hadn’t seen any major updates about iOS 7 and the iPad and I wanted to see if the issue was fixed since at my company we’ve had a lot of marketing channel attribution issues due to iOS 7 and after waiting patiently for nearly an hour for my iPad 3 to install iOS 7 (not to mention watch iOS 7 eat 3 GB of my precious “32 GB”), I eagerly tested out Safari and alas, when I went to Whatismyreferer.com the result came back as “Hidden.”
I am truly frustrated since I was really anticipating a fix for the iPad as the iPhone was fixed back in July and marketing channel attribution issues are misleading and frustrating.
iPad Safari Referrer issue not fixed 🙁
In Google it looks like there’s a fairly easy way to track the # of keywords that go to your website. You simply go to Organic Search and when it shows you the keyword listing, at the bottom right, it shows something like this (where “KWs” is the # of Keywords going to your site):
In Omniture SiteCatalyst 14, it’s not as intuitive. You need to go to “Traffic Sources” –> “Search Keywords – Natural” and then at the bottom left, where it says “Go to page:” in the form type in an arbitrarily high number such as 1,000,000 and Omniture will return the maximum number of rows (basically, the number of keywords that go to your site, assuming you don’t have keywords that passes page 1,000,000):
If you happen to want to separate brand vs. non-brand, you could pull a report on your brand and then subtract the number found in that report (generally smaller than your non-branded) from the total number of keywords to get your non-branded count.